JACKSON, Wyoming — Jackson Hole Mountain Resort lost its No. 1 ranking in Ski Magazine's annual reader survey of West Coast ski resorts but remains among the top 10.
The resort is ranked No. 8 overall in the magazine's survey. The survey asks Ski Magazine readers to rank resorts they have visited over the past two years from one to 10 in 19 categories.
Whistler Blackcomb in British Columbia move up to No. 1.
Ski Magazine editor Greg Ditrinco said the Jackson resort's placement in the top 10 for three years running indicates "that the resort has positioned itself differently than in the past."
For decades, Jackson Hole Mountain Resort was seen as "a really kick-butt destination for skiing," Ditrinco told the Jackson Hole News & Guide (http://bit.ly/1o92ea9) Thursday. Its emergence as a top destination among a broader population of skiers shows "that's not the old Jackson Hole, it's a new Jackson Hole."
Jackson Hole Mountain Resort President Jerry Blann says Ski Magazine's top 10 is a good and healthy place to be, especially with internal customer satisfaction surveys and attendance numbers showing increased success.
As for Ditrinco's assessment, Blann said, "I think he's dead on. We've been outspending our competition for years."
Blann said the resort has its own research methodologies, and while a top spot on the survey was great for a year, his customers are voting with their feet. More visitors came to Jackson Hole Mountain Resort last season than the season before, and the resort retains its skiers.
Information from: Jackson Hole (Wyo.) News And Guide, http://www.jhnewsandguide.com
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