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State Fair offers new promotions, entertainment after year of low attendance, lost revenue

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LOUISVILLE, Kentucky — The 2015 Kentucky State Fair is offering new promotions and discounts and a stronger concert lineup after low attendance caused the attraction to lose money last year.

The Courier-Journal reports (http://cjky.it/1Lgijbl) changes include two $20 carload days and more ways to get cheaper admission, parking and ride tickets in advance.

"Just because we have done things some way for 110 years doesn't mean we have to do it that way for the next 110 years," said Mark Lynn, chairman of the Kentucky State Fair Board.

Also new this year: the introduction of the "Philly Cheesesteak donut burger" and a healthy food tent offering salads and wraps. New entertainment includes an extra day of the horse show and a new Christian music festival.

Officials say they will keep popular attractions and fair favorites ranging from corndogs and cattle to coasters and concerts will remain.

"We are trying to refocus attention on the fair," said Fair Board spokeswoman Amanda Storment. "We want to make the fair more affordable, a better value — with more free concerts, discounted parking, and giving people more ways to access the fair."

The 2014 fair saw its lowest attendance in 30 years and a loss of about $460,000.

The fair begins Thursday and runs through Aug. 30.


Information from: The Courier-Journal, http://www.courier-journal.com

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