Washington insurance exchange starts new ad campaign

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SEATTLE — The Washington health exchange has launched a new advertising and outreach campaign, focused on helping people understand the value of insurance.

New television ads take a humorous look at the ways people avoid medical bills. One shows a guy who attempts to diagnose and fix his own broken ankle with office supplies. In another ad, a woman treats a rash with cream cheese.

Washington Healthplanfinder is also working with Spanish-language television station Univision to reach out in Latino communities. That program will include interviews and public service announcements on free in-person help to sign up for insurance and community enrollment events.

Open enrollment for health insurance began last weekend and runs through Feb. 15.

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Online:

To view the new advertising campaign: https://wahbexchange.org/news-resources/press-room/ad-campaign-nov-2014-feb-2015

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