Kentucky health insurance exchange opens retail store at Fayette Mall in Lexington

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LEXINGTON, Kentucky — Holiday shoppers at Fayette Mall can now buy some health insurance to go with their Jamba Juice.

Kynect, the state's health insurance exchange, opened its first retail store on Thursday just across from the popular smoothie restaurant. Kynect has been lauded for signing up more than 521,000 people for health insurance, with most of those people added to the state's Medicaid program. Now state officials are turning their attention to the hard-to-reach groups as the second open enrollment period begins on Saturday, including the so-called "young invincibles," people in their 20s and 30s who don't think they need health insurance because they are young and healthy.

Democratic Gov. Steve Beshear said he hopes to sign up several thousand more people as Republicans fret about the cost of insuring the people added to the state's Medicaid program.

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