Pride of Dakota Holiday Showcases set attendance record, with 36,000 shoppers at 4 events


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BISMARCK, North Dakota — A record number of people — 36,000 — attended the four Pride of Dakota Holiday Showcases across North Dakota this year.

The previous record was set in 2012, when about 34,000 people attended the showcases Fargo, Bismarck, Grand Forks and Minot.

Attendance in Fargo and Grand Forks set records this year, Agriculture Commissioner Doug Goehring said Monday. The Bismarck showcase was the biggest again, drawing nearly 12,000 shoppers, he said.

More than 500 companies are members of the Agriculture Department's Pride of Dakota branding program. During the special weekend showcases in November and December, companies set up booths in one location to display and sell their wares.

"North Dakotans look forward to the annual Holiday Showcases, knowing they will find unique, high-quality products while supporting our state's small businesses," Goehring said. "At the same time, Pride of Dakota member companies know the showcases draw people who are specifically looking for locally made products."

The Fargo showcase attracted nearly 10,600 people, the Grand Forks showcase nearly 6,900 and the Minot showcase nearly 6,600.


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