Twinkies are dead; long live Twinkies

Lots of people are mourning the Hostess Twinkie, but I think reports of its extinction are premature.

I’m certain someone already has a plan to license the names and recipes of all those Hostess snack foods. It wouldn’t be the first time this has happened in the snack food industry. Dolly Madison Zinger (made by Hostess), anyone?

Snack food industry. What a great phrase. It’s all smiles and sugar until you bolt on the word “industry.” Then something light and fluffy acquires weight and substance: automobile industry, aerospace industry, snack food industry. Not only that, but when you look at the ingredients of the snack foods, many of them also are found in airplane wiring and automobile interiors.

Anyway, back to Twinkies.

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