For 10 days last winter, Georgia Street in downtown Indianapolis was the epicenter of Super Bowl festivities.
Mobs of people swarmed the revamped corridor for concerts, games and food. The 95-foot-high zipline zoomed over it, and it funneled directly to the NFL Experience, which more than 750,000 people visited.
Indianapolis tourism officials see Georgia Street as a regional attraction that can be used to draw more and more people to the city. But maintaining the momentum started by the Super Bowl has been a challenge, said Melissa Thompson, manager of Georgia Street for Indianapolis Downtown.