As Ted Bishop quickly discovered, being PGA of America President isn’t exactly a behind-the-scenes job.
Sure, there are closed-door meetings and myriad administrative tasks that happen outside the public eye.
But when the PGA of America has something to say, Bishop is frequently the one who says it. And in a very public way.
No stranger to the media spotlight, Bishop is only four months into his two-year term but has already appeared on national TV and radio multiple times.
For example, there was his “Today” show appearance in December to announce the U.S. Ryder Cup captain. He has been featured on the Golf Channel’s “Morning Drive.” He has been a frequent guest on nationally syndicated radio programs, was recently profiled in Sports Illustrated and is a regular columnist for various online and print publications, including the Daily Journal.
So when extended an invitation to appear on a weekly segment of “Fairways of Life with Matt Adams” on SiriusXM PGA Tour Radio, Bishop didn’t shy from the chance.
He embraced it.
“Whether it’s been the Ryder Cup captain’s announcement, or certainly the PGA’s stance on anchoring, in the past 90 days I think I’ve had some media opportunities as a spokesman for the PGA,” Bishop said. “I’ve had a good relationship over the years with Matt Adams. I enjoy the guy I’m doing the show with.
“It’ll be fun.”
Bishop, the general manager and director of golf for The Legends Golf Club in Franklin, has appeared numerous times on PGA Tour Radio programs, including “Fairways of Life with Matt Adams” and “Maginnes on Tap.” But his commitment to “Fairways” marks the first time a PGA of America president will be featured in a weekly nationally syndicated radio spot.
The show also has a global audience.
Adams, a best-selling author who has hosted “Fairways” since 2010, first broached the possibility with Bishop in January during the PGA Merchandise Show in Orlando, Fla. The two have been friends for several years, and both agreed that the show would provide listeners unique weekly insight into the happenings of PGA of America.
In previous “Fairways” appearances, Bishop has discussed a range of topics, from his historic selection of Tom Watson as captain of the 2014 U.S. Ryder Cup team to the PGA’s stance on the controversial topic of anchoring the putter (Bishop and the PGA support it; the United States Golf Association wants to ban it).
“I’m excited about having Ted Bishop and PGA of America on the program because Ted is a friend, first, and secondly because I am proud of what he has accomplished to date as president,” said Adams, author of “Fairways of Life — Golf Wisdom of the Legends.” “Today’s golf media is dominated by pundits who have never worked a day in the golf business.
“Ted has more than 35 years’ experience in professional golf, knows the game inside and out, and is someone who works each day at his job to help people enjoy the game.”
Having a chance to voice the PGA’s positions on various topics to a vast audience was a major component of what drew Bishop to the program.
“The thing I’m excited about, (weekly topics are) pretty much current with whatever is going on that week,” said Bishop, who discussed the PGA Tour’s opposition to the proposed anchoring ban on last week’s show. “It will be a good forum for what’s going on with the PGA of America.”
Because of his hectic schedule, Bishop conducts his segments via cellphone — an absolute necessity for a man who has traveled almost nonstop since becoming president in November. He did make his debut from an airport.
But he’s not complaining.
Although he has been almost constantly on the go, Bishop has enjoyed his term but looks forward this month, when he returns to Franklin and gets back to the business of operating The Legends.
His traveling won’t start again in earnest until early April, when The Masters gets under way.
Until then, Bishop will oversee a number of projects at The Legends, including the construction of a new outings building and the introduction of new teaching pro T.J. Yeaton, who works with PGA Tour pros Troy Masterson, Josh Teator and Garth Mulroy.
“I’ve enjoyed every minute of it, but I really am looking forward to getting back here and kind of getting things going,” Bishop said. “I’ve got some new staff people coming in. I’ve got a great young teaching instructor who’s working with three players on the Tour right now who’s going to be with me this summer, so I think that’s going to create a lot of excitement.
“We have some exciting things going on here, and you can never beat coming home.”