It was early morning as my grandson, Phineas, and I headed to town for some breakfast. I could have prepared something at home, but since these were the last few hours together after spending a couple of nights with Grandma and Grandpa, I thought maybe he would enjoy a special trip to McDonald’s, one of his favorite restaurants. Just as we were approaching the intersection where the Golden Arches loomed, a large red truck with white script scrawled across the side pulled out of a parking lot. “Look! Coke!” He said from his backseat perch.
“Hmm. Three years old and already he is aware of two of the most recognizable corporate logos on the planet,” I thought. “How do I feel about that?” The answer, I realized as we were pulling into the parking lot, is complicated. I know his parents are not big fans of fast food and soft drinks are somewhat of a rare privilege around the house. So where does he learn this stuff?