Marketing CG schools backed: School board hopefuls open to opportunities



Center Grove schools has received $1 million in advertising to pay for sports, and the three candidates running for school board want to sell more ad space to local businesses.

But if Center Grove can make more money off ad sales, candidates Matt Prusiecki, Rob Richards and incumbent Carol Tumey want the funds to go toward academic and other extracurricular programs, not just sports. Prusiecki and Richards also said Center Grove should be free to market itself to prospective students, as long as it doesn’t cost.

The three candidates are running for two at-large seats on the school board. The two who are elected will work with Center Grove’s three other board members to approve the budget, contracts such as advertisement agreements, and changes to school and academic policies and evaluate the superintendent.

Tumey said Center Grove might not have been as willing to accept advertising dollars from businesses 10 years ago. But that was before enrollment levels stopped growing so quickly, limiting the amount of money the district receives from the state to pay for employees’ salaries and benefits.

Center Grove has multiple buildings and facilities that companies can pay to put their names on, but the school board shouldn’t open every classroom or inch of space for naming rights, Tumey said.

Prusiecki and Richards also said advertisements can help make up for Center Grove’s funding shortfalls, and both said they’re grateful to businesses that are willing to pay to support students in exchange for naming rights.

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