Hotel space called key to Franklin marketing success

Sports events in Franklin generate about $1 million per year, but that number could double or triple if the city worked to promote local facilities, such as the Franklin Community High School fieldhouse or Faught Stadium and Branigin Field at Franklin College.

Franklin hosted 54 events from August 2012 through July 2013, attracting more than 41,000 visitors — and their money — to the city.

The events ranged from dance competitions at the high school performing arts center drawing 300 visitors to statewide marching band and elementary school wrestling tournaments attracting 2,500 people per day.

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