Every January the Archery Trade Association gathers together in one gigantic extravaganza to conduct business.
This is where manufacturers announce new products, retailers place their orders to fill their stores, where magazines sell their ads, and television shows sign their sponsors.
This year the trade show took place in Nashville, Tenn., Jan. 6-8. It was unbelievably cold outside, but the archery industry was soaking up the heat of recent blockbuster movies, like “The Hunger Games,” which have driven an increase in industry business.
In “The Hunger Games,”
Katniss shoots a traditional bow. At the association show, there was definitely an increase in companies bringing products to
market to fill the demand for bows like the one Katniss shoots in the movies. To see the industry responding to the positive growth potential coming out of Hollywood for the archery industry was cool to experience.
Another product I noticed a trend in was cut-on-contact broadheads. For many years, it seems that chisel-point broadheads have dominated the market. A few years back, legendary bowhunter Bob Foulkrod showed me how easy it was to push a cut-on-contact broadhead through a piece of leather compared to a chisel point. Solid is a new broadhead company owned by the same folks who own Elite bows. Their broadheads were impressive looking with wide cuts and razor sharp blades.
Crossbows continue to grow in popularity. Native Crossbows is an Indiana-based company that experienced significant growth over the past year. The owner credits his made-in-the-U.S.A. commitment to being a big part of the company’s success.
Crossbow accessories, like the XBolt cases from Game Plan Gear, were prevalent at the show.
One of the most interesting topics I seemed to keep overhearing is a decrease in interest in outdoor television.
The hunting television explosion of the past decade has been both good and bad for the sport, in my opinion. It brought a lot of exposure to hunting, but it also exposed a lot of the more unappealing aspects of the sport, specifically competition and treating animals like nothing more than trophies.
I just can’t stomach how people talk about bucks anymore, as if there is nothing more to deer hunting than adding up the inches of antler on top of a big buck’s head.
I guess I’m getting older because all the flat bill hat-wearing hipster young hunters drive me absolutely crazy as they brag on their 170. Television
“celebrity” hunters are completely to blame.
When outdoor television really started to roll in the late 1990s, it was awesome. We were watching entertaining hunters travel the country to introducing us to new places and styles of hunting.
But then the number of shows just spiraled out of control. Now we have the Pigman, Hollywood Hunter, ex-pro wrestlers, Hall-of-Fame baseball players, musicians, hipsters and many more with no real reason to be informing anyone of how to hunt, all trying to cash in on the deer-antler-inch craze, and it’s gotten ridiculous.
Thankfully, major sponsors, like Relatree and Nikon, both reported a major reduction in television show sponsorships. Hopefully this weeds out some of the worst.
See you down the trail.
Brandon Butler’s outdoors column appears Saturdays in the Daily Journal. Send comments to firstname.lastname@example.org.