Water is the life blood of our world. Protecting water through conservation is paramount to everything and everyone. Water is what unites us.
Yet, it seems to me that water is often overlooked as a primary conservation concern. For United by Blue, water is first and foremost.
United by Blue was founded by Brian Linton in May 2010 as a for-profit business with a mission to fund real conservation efforts. I first learned about the company at the Outdoor Retailer trade show in Salt Lake City last month.