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Business on target to add promised jobs

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The business started with a husband and wife and discount sunglasses, but is now moving steadily ahead toward having 150 employees.

Randy and Angie Stocklin started One Click Ventures in 2005 and what began with selling sunglasses online has since grown into eight online shops and revenue growing toward $10 million per year. But eight shops aren’t enough for the young and growing company, which is looking to add at least one new shop per year and hire more than 100 employees by 2017.

The state and Greenwood have backed One Click’s plans for growth with financial incentives. And a year after the mayor and then-Gov. Mitch Daniels welcomed the business to its new headquarters off Emerson Avenue, One Click is making progress toward meeting its goal of 109 new employees in five years. The company has added about 15 jobs since last year, bringing the total

to 60.

Although One Click operates its eight shops online selling niche products such as fedoras, scarves and handbags, its path to growth is similar to a company that owns a physical store. As the company continues to open more online stores and increase the amount of products offered in each, One Click will need to keep adding staff to run them.

The main driver of growth will be from acquiring new products and opening new shops for them, said Chief Executive Officer Randy Stocklin.

One Click plans to open one new shop or more per year, and each one should come with several new employees, Randy Stocklin said. Although the company hasn’t made an acquisition yet this year, One Click is getting close to finalizing its biggest deal to date, he said.

“The business we’re looking at is five times larger than any business we’ve acquired. There certainly would be a headcount impact for this particular deal,” he said.

Each of those new hires also comes with attached incentives from both the state and city.

The state offered up to $950,000 in payroll tax credits, while Greenwood is providing at least $3,000 per hire or up to $6,500 per person if the employee is a city resident, up to $336,000.

Greenwood also provided an upfront cash payment of $200,000 to help with moving expenses as well as a $295,000 loan that will not need to be repaid if One Click hits its hiring goal of 109 people.

The business is the kind of company the city wants to support for its east side business park and could help attract other technology businesses to the area, Greenwood Mayor Mark Myers said.

“They are exactly what you’re looking for. It’s a young family, entrepreneurs, who started a local business in their house and now they’ve grown this much,” he said. “It’s what we’re looking for to grow the east side of Greenwood.”

Each new acquisition will provide a boost to hiring, but One Click will also steadily bring on new people to help manage and expand existing brands, Randy Stocklin said.

For example, the company may seek to add a new category of hats to its fedoras.com brand, or sell a new product through its travelproducts.com site.

New positions will be spread out through several areas, including marketing, web development, customer service or warehousing and order fulfillment, Randy Stocklin said.

About a third of the 60 people on staff work in marketing to promote the company’s shops and products through the Web and other media. One wall of the office is lined with more than 20 framed magazine pages that feature products from One Click in photo spreads.

After outgrowing its 12,000-square-foot building in the Greenwood Springs Mediplex office park, the Stocklins purchased and renovated the current location for $2.25 million. The building was a former M&I Bank training center before it was purchased last year.

The expansion and hiring targets brought Daniels to Greenwood a year ago as he promoted the ongoing success of the Stocklins as Hoosier entrepreneurs.

Randy Stocklin thinks the company’s slow and steady approach to growth should allow it to easily hit the hiring goals by 2017.

“We’re going to be acquiring at least one business per year, and if you look at the next five years, adding 20 to 25 folks per year,” he said.

“We fully expect to hit all of our hiring targets.”

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