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I’m sure coffee lovers everywhere are overjoyed to learn that the price is actually coming down on the world’s most expensive coffee bean, Kopi Luwak.

That’s the stuff that is otherwise known as Cat Poop Coffee, a marketing designation even more memorable than Mountain Grown. Take that, Juan Valdez.

Kopi Luwak is an Indonesian coffee that is processed, if you will, by the digestive processes of the civet, a small animal that some say looks like a cat. I think it looks more like a big rat, but if you think Cat Poop Coffee is a tough sell, imagine how difficult Rat Poop Coffee would be.

Here’s how it works: The civet eats coffee cherries. It poops coffee beans. The coffee beans are collected and sold for something like $60 for four ounces, which according to the story I found on the Weird Wide Interweb Thingie, where everything is always 100 percent true, comes to about $10 a cup.

Supposedly, a trip through a civet’s lower digestive tract removes a good deal of the coffee bean’s acidity. This, of course, is a lot of civet hooey. Everyone knows the big deal about Kopi Luwak has nothing to do with acidity and everything to do with the fact that (a) it came out of an animal’s butt, (b) it is insanely expensive and (c) some people will do anything in the name of hipness.

It isn’t the taste. While there are those who say they love it, you have to figure that anytime a tragically hip person spends $240 a pound for coffee, that tragically hip person is going to say he loves it, because to say otherwise would open him up to the altogether reasonable assertion that he is a first-class moron.

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