- FA Cup takes on title sponsor for 1st time Updated: May-30-15 12:15 pm
LONDON - The FA Cup is taking on the name of a sponsor for the first time.
- Visa becomes first FIFA sponsor to warn it could jump ship Updated: May-28-15 11:13 am
LONDON - Worried that their reputations will be tarnished by their links to FIFA, major sponsors are demanding that soccer's global governing body clean up its act, with Visa even warning it is prepared to jump ship.
- FedEx to sponsor UEFA Europa League soccer Updated: May-15-15 1:43 pm
NEW YORK - FedEx said Friday that it signed a deal to sponsor a major European soccer league as it seeks to expand its presence in the region.
- California desert golf tournament gets new title sponsor Updated: May-11-15 11:03 am
LA QUINTA, California - The PGA Tour has another title sponsor and some stability for its tournament long known as the Bob Hope Classic.
- Naming rights, ads, considered to help cover transportation Updated: May-10-15 9:19 am
HARTFORD, Connecticut - Selling more advertising and leasing naming rights are being discussed as possible ways to raise at least a small portion of the money needed to operate Connecticut's transportation system without inflicting much financial pain on taxpayers and commuters.
- Some Texas universities use private firms to raise money Updated: May-07-15 5:10 pm
SAN ANTONIO - Texas universities are relying heavily on private marketing firms to raise tens of millions of dollars from corporate sponsors for their athletic programs.