NEW YORK — Walmart is launching new private-label clothing brands, a move its rivals Target and Amazon have recently made as well.
The world’s largest retailer is unveiling four new lines for women, men and children that will be available Thursday. It’s the most ambitious clothing launch in years for the Bentonville, Arkansas-based company. Items will cost $5 to $30.
The launch is part of an overall move by Walmart to shed its image of just offering basics like toilet paper and T-shirts and become a destination for trendier, high quality products from food to home design.
Online leader Amazon and discount rival Target have also been building their own clothing brands, a move that helps boost profit margins because it eliminates the middleman and is exclusive to that retailer.