Walmart launching new clothes brands, as Target, Amazon have

NEW YORK — Walmart is launching new private-label clothing brands, a move its rivals Target and Amazon have recently made as well.

The world’s largest retailer is unveiling four new lines for women, men and children that will be available Thursday. It’s the most ambitious clothing launch in years for the Bentonville, Arkansas-based company. Items will cost $5 to $30.

The launch is part of an overall move by Walmart to shed its image of just offering basics like toilet paper and T-shirts and become a destination for trendier, high quality products from food to home design.

Online leader Amazon and discount rival Target have also been building their own clothing brands, a move that helps boost profit margins because it eliminates the middleman and is exclusive to that retailer.

Author photo
The AP is one of the largest and most trusted sources of independent newsgathering. AP is neither privately owned nor government-funded; instead, as a not-for-profit news cooperative owned by its American newspaper and broadcast members, it can maintain its single-minded focus on newsgathering and its commitment to the highest standards of objective, accurate journalism.